As
discussed previously in "Content
With Keywords", there are certain tags
within a page that should be utilized along with
placing keywords within your content. I have already
discussed the <h1></h1>
tags on that page. However there are plenty of other
places that you can add keywords that make your
site stand out above the rest in the search results.
Other
than <h1></h1> tags,
you should also make use of the related <h2>
amd <h3> tags when using
sub-titles as well. In that same respect, you should
choose to place your pages paragraph content within
the <p></p> tags. Search
engines often seek out these tags in order to find
the relevant keywords that make your page a proper
fit for those seeking to find those keywords in
search engines. Without placing important information
within these tags, your website is like a car and
the search engines are driving blind.
Now
lets discuss some areas that are often overlooked
even by the most popular websites on the internet.
I am referring to name and title
tags that you find within links and images. For
example:
Instead
of:
<a href="something.php>something</a>
Use:
<a href="something.php" title="the
title of the upcoming page">something</a>
Or
when using images as links, follow this guide...
Instead
of:
<a href="something.php><img src="image.gif"></a>
Use:
<a href="something.php" title="the
title of the upcoming page"><img
src="image.gif" alt="the
title of the upcoming page" ></a>
The
"alt=" attribute is very important when
pertaining to image galleries because Google and
other search engines use this attribute when seeking
relative images (when users search for image).
Note:
Attributes and tags are not the same thing but are
often equally important. A tag
is enclose with greater than or less than symbols.
An attribute is an added code that
is embeded within a set of tags.
Another
attribute that helps you alot in the search results
(but is optional) is the "name"
attribute
that is often associated with the links or the title
attribute that is associated with <p> and
<h1> tags. By using this attribute, search
results not only recall a relevant page but can
also recall a relevant area within a page. This
gives your web page more chances of showing up in
the search engine results for ever paragraph that
you have on that page. Also, those search results
will often jump directly to that paragraph upon
that page loading making it easier for users to
find what it is that they were seeking.
Example:
<A
href="the-page.php" name="keywords
here"> Example </A>
<h1
title="Keywords here">Your
Title Here</h1>
