I
would like to say that the meta tags are the most
important issue pertaining to Search Engine Optimization
but that would be like saying that your first name
is more important than your last name. One can not
relate to anything without the other and therefore
both are equally important when determining who
you are. the sme thing goes with meta tags. The
meta tags alone are only as important as the rest
of the SEO tactics that you use because they all
work together in order to identify your website
and it's content.
Despite
the fact that meta tags are important, some tags
within the whole makeup of meta tags can be construde
as more importnat than others. the three main tags
that you should never leave out are of course the
title, description and keywords. This should be
obvious. But for reference purposes, I will list
all of the most common ones here now.
Wikipedia
will go into more detail about meta tags here
but below are the meta tags as they stand recommended
by me. Other sites may have different opinion but
rest assured, they are merely trying to mislead
you in order to stay on top of the searc hresults
or they ust simply do not know the truth.
Recommended
Tags
Meta Title
Meta Content Type
Meta Description
Meta
Keywords
Optional
Tags
Meta
Language (non-US English ONLY)
Meta Content Language (non-US English
ONLY)
Meta Abstract
Meta Author
Meta Copyright
Meta Designer
Meta Google
Meta MSN (No ODP)
Not Recommended Tags
Meta Content Script Type
Meta Content Style Type
Meta Distribution
Meta Expires
Meta Generator
Meta MS Smart Tags
Meta Pragma No-Cache
Meta Publisher
Meta Rating
Meta Refresh
Meta Reply-To
Meta Resource Type
Meta Revisit After (This tag is recommended
if your web page's content is updated often to reveal
different information each time the page is indexed.)
Meta Robots
Meta Set Cookie
Meta Subject
Meta VW96.ObjectType
Something
else that you are not often told is that you should
make your meta keywords relevant to that particular
page. Do not use the same meta keywords for every
page except for particular words that relate to
those pages. For example, if one page is about raising
horses, then you can include tags such as "horses,
raising horses, horse breeding,..." etc. while
another page on grooming horses can be "horses,
grooming horse, horse grooming,..." etc. Do
not be afraid to use small phrases (how to groom
horses, horse grooming tutorial, etc) but you should
always keep your meta keywords to a minimum of around
twenty words or less. Too many keywords will cause
your site to sandboxed by search engines as spamming
sites and often lead to low or no search engine
indexing.
Also,
never use common keywords that are often ignored
by search engines such as "free, the, of, and,
is" etc. Because this can get you sandboxed
as well. The word free should only be used when
used in small phrases while simutaniuosly finding
the word free within the title tags and articles
titles. Using the word free alone in the meta tags
keywords will only hurt the progress of your SEO
tactics and result in the opposite of your desired
results.