Keywords
should not be reserved for the meta-tags. It is
not very common knowledge that meta-keywords are
virtually useless without relevant content within
the pages themself. It will do you no good at all
to place interesting keywords within a meta-tag
that does not relate to the page's content in the
hopes that people will accidentally fall upon your
page while using popular keywords only.
But
we are not going to go into too much detail about
meta-tags at this point. The point of this discussion
is to explain the proper use of keywords in your
page's body itelsef.
As
you may have noticed, I rarely often use words such
as 'them', 'it', 'they', etc. because these are
not keywords. If you want to have a page on horses
then you should use the word 'horse' or 'horses'
often within the page's content. Not only that but
you should also use alternative words for horse
as well such as Equus caballus, mammal, Equidae,
etc. in order to prevent confusion in the search
results. You would be surprised at just how often
people are searching for the word horse in relation
to irritated throat problems or the basketball game
of H.O.R.S.E.
Search
engines like Google are smart enough to determine
the difference and often seek out relative words
within the pages to bring you the proper results
that people are looking for. Someone simply searching
for 'stallions' are more apt to come across a page
with many different relative words to 'Horse' than
a site that just has the words 'stallion' in it
because even stallion can relate to more than one
topic.
